01 / What I do
[Let’s talk]
Everything starts with a hello.
[dig•i•tal]
In modern life, digital refers to electronic tools that use computers and the internet.
[prod•ucts]
Any physical good, service, digital item, or system offered to a market to satisfy a customer’s need or want.
[in•ter•fac•es]
The visual layout, screens, buttons, and menus that allow a person to operate a software program.
[sys•tems]
A system is a group of working parts that join together to form a single, connected whole.
[Concept to code]
I combine product thinking, visual direction and technical execution into working systems.
02 / Work
Selected Projects
A curated selection of work, covering digital experiences, systems and products.
- Affino Design System 01 Design system The design system behind a SaaS platform: 155 components, 122 patterns and 269 tokens.
- Bet with Friends 02 Betting app A last-man-standing football game: pick one team each round, and if they don’t win, you’re out.
- Seating Planner 03 Events tool Drag-and-drop seating for large events, built into the Affino platform.
- Connections 04 Luxury travel experience A luxury travel brand's events, told through an immersive, editorial site.
- Control Centre 05 Interface design The admin heart of the Affino platform: dense data, made calm and navigable.
- Rarik 06 Timeline experience An interactive timeline, scrubbed through a century of Icelandic energy.
- Kixx 07 Visual direction A football academy's brand in motion: a new direction.
03 / About
Biography
Experience
[ 2014 – 2026 • Affino • Lead product design ]
15+ Years Experience
I'm a digital designer with more than 15 years' experience designing and delivering digital products, systems and interfaces. Over that time I've worked with a wide range of clients and teams across many industries, creating work that solves real problems and makes people feel something.
At the core of it is complex B2B SaaS. For the last 12 years I've been at Affino, a unified business platform, where I'm now Lead Product Designer. I own the Control Centre, the heart of the platform: the dense, data-rich admin side used by every one of its clients, at more than 100,000 screen views a week.
I often own the work end to end, from first discovery to implementation: concept to code. But I'm just as happy as part of a team, and some of my favourite projects have come from working with studio partners like prblm.co.
The work here mixes that platform work with those collaborations, to show the range of what I do.
If you'd like the detail, my CV has it all.